‘Levi Strauss: A History of American Style’ Opens

‘Levi Strauss: A History of American Style’ Opens

This week, the Contemporary Jewish Museum in San Francisco opens its doors to its new exhibit, Levi Strauss: A History of American Style, showcasing the life of Levi Strauss, the birth and evolution of the blue jean and how Levi’s® has come to define American style in the U.S. and abroad.

Featuring over 250 items from the Levi Strauss & Co. Archives, visitors will experience Levi Strauss & Co.’s enduring impact with rarely before seen objects, including a suit owned by Lauren Bacall, Albert Einstein’s LS&Co. leather jacket, an AMC Gremlin car with an interior upholstered completely in denim, and a custom ensemble worn by Lauryn Hill on her Miseducation tour.

Works in a variety of media will be on view, offering unprecedented access and insight into the life and work of Levi Strauss, his impact on the city of San Francisco and its Jewish community, as well as the ongoing influence of Levi Strauss & Co. on American and global style. Through the lens of a Jewish immigrant, visitors are invited to experience a timeless American story of ingenuity, perseverance, and success.

Source: Levi’s