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Under Armour Announces New COO and Chief CFO

Under Armour Announces New COO and Chief CFO

Under Armour, Inc. today announced that Colin Browne has been appointed Chief Operating Officer (COO) and Paul Fipps has been named Chief Experience Officer (CXO), a newly created position. Effective February 17th, both positions will report directly to President and Chief Executive Officer Patrik Frisk.

Colin Browne – Chief Operating Officer (COO)

As COO, Browne has responsibility for the company’s supply chain and sourcing operations, demand planning, distribution, information technology, business process management, corporate real estate, asset protection and sustainability. Browne previously served as the company’s Chief Supply Chain Officer from 2017 to 2020 with responsibility for all global operations related to product sourcing and logistics after joining in 2016 as President of Global Sourcing.

Paul Fipps – Chief Experience Officer (CXO)

As CXO, Fipps is responsible for the company’s overall consumer experience and digital strategy including its global retail and eCommerce business, Connected Fitness platform, software engineering, customer relationship management, human performance and data science functions. Previously, he served as Chief Digital Officer from 2018 through 2020 with responsibility for global eCommerce, digital products, software engineering, large-scale technology investments and Under Armour’s Connected Fitness business, and as Chief Technology Officer from 2017 through 2018, with responsibility for overseeing all aspects of the company’s web and mobile applications, engineering and information technology. Prior to this role, he served as the company’s Chief Information Officer and Executive Vice President of Global Operations after joining Under Armour in 2014 as Senior Vice President of Global Operations.

Source: Under Armour