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In 1993, Markus and Daniel Freitag, graphic designers by profession, initially created stylish and high-quality bags for personal use and their circle of friends. Then, their designs quickly gained popularity among a broader audience, predominantly consisting of creative professionals like designers, architects, and photographers.

The innovative bags introduced by the Freitag brothers unintentionally caused a significant shift in the bag-making industry. Its impact has been felt not only in Zurich and various European cities but also extended to Asia, establishing FREITAG as the go-to brand for urban, bike-riding individuals seeking a unique style.

Since 2011, the headquarters for manufacturing the iconic tarp bags has been situated at the Noerd industrial complex in Zurich-Oerlikon, Switzerland.

OneStep provides the following services for FREITAG: Audit